Above all crazy about sports and adventures, we want through the brand to support you in the best in your understanding of surfing and board sports. It is also a way for us to make you discover surfing from different angles. From its purifying and poetic aspect to its fun and bad-ass character, including performance... Our challenge is to spread a momentum of dynamism and openness around this sport which, from our point of view, has only virtues for its practitioners (adrenaline, well-being, awakening to nature, fun, cardio. ..). In short, our motivation is to convey fun whether through our products, our events, our videos or our restaurants ... All while striving to limit our carbon footprint as much as possible, through innovative and controlled actions, because it seems absolutely essential and imperative to integrate ecology and environment into each of our businesses.